- Preface
- Introduction
- Chapter One Why International Etiquette Matters
- Ⅰ.Origin of Etiquette
- Ⅱ.International Etiquette
- Ⅲ.Differences between Chinese and Occidental Etiquette
- ●Different Modes of Social Interaction
- ●Different Personal Philosophies
- ●Different Social Customs
- ●Different Hierarchy of People Status
- Ⅳ.Guidelines for Modern International Etiquette
- Ⅴ.Why Modern International Etiquette Matters
- Chapter Two Personal Manners
- Ⅰ.Courtesy Begins at Home
- Ⅱ.Elegant Appearance
- ●Personal Hygiene
- ●Hairstyle
- ●Make-up
- ●Perfume
- Ⅲ.Clothing Etiquette
- ●What Clothing Reveals
- ●General Clothing Etiquette
- ●Dress Code Guidelines
- ●Elegant Jewelry and Accessories
- Ⅳ.Speaking Manners
- ●General Rules
- ●Speaking Manners in Public
- Ⅴ.Graceful Deportment
- ●Elegant Posture
- ●Graceful Body Language
- Chapter Three Social Etiquette
- Ⅰ.Etiquette of Introduction
- ●The Order of Introduction
- ●Steps for Introducing
- ●Art of Business Introduction
- ●How to Respond to an Introduction
- ●Ways to Remember Names
- ●Self-introduce
- Ⅱ.Greeting Etiquette
- ●Verbal Greetings
- ●Greeting Gestures
- Ⅲ.Manners to Address
- Ⅳ.Visiting Homes and Receiving Guests
- ●Host Manners
- ●Guest Manners
- Ⅴ.Party Manners
- ●When You’re the Host
- ●When You’re the Guest
- ●Talking,Listening,Mingling
- Ⅵ.Dating Manners
- ●Proper Dating Etiquette
- ●Etiquette Tips for Dating
- Ⅶ.Prom Etiquette
- ●Invitations
- ●Costs
- ●Individual Costs—Who Pays for What
- ●Getting to the Prom
- ●Dinner
- ●For Everyone
- Ⅷ.Manners in Public Place
- ●Personal Space and Social Distance
- ●General Rules of Manners in Public Place
- ●Etiquette on Road/Street
- ●Manners inside Public Buildings
- Ⅸ.Gift Etiquette
- ●Gift Giving at Home and in Workplace
- ●Gift Giving across Cultures
- ●Floral Etiquette
- ●Tipping Etiquette
- Ⅹ.Travel Etiquette
- ●Travel Etiquette in General
- ●Airplane Etiquette
- ●Hotel Etiquette
- Chapter Four Table Manners
- Ⅰ.Table Manners in Occident
- ●Seating Arrangement
- ●Tableware
- ●Occidental Dining Manners
- Ⅱ.Table Manners in China
- ●Seating Arrangement
- ●Dinner Procedure
- ●Tableware
- ●Chinese Dining Manners
- Ⅲ.Drinking Manners
- ●Alcoholic Beverages
- ●Tea
- ●Coffee
- Ⅳ.Entertaining Etiquette
- ●Forms of Entertaining
- ●Preparation and Organization of a Banquet
- ●Banquet Attendance
- ●Banquet Service
- Chapter Five Business Etiquette
- Ⅰ.National Flag Etiquette
- ●Respect for Flag
- ●Display Manners
- Ⅱ.Business Attire Etiquette
- ●Business Casual
- ●Business Attire for Men
- ●Business Attire for Women
- Ⅲ.Business Card Etiquette
- ●Business Card Layout
- ●General Business Card Etiquette
- Ⅳ.Business Telephone Etiquette
- ●Getting Through
- ●On the Call
- ●Telephone Tips
- Ⅴ.Job Interview Etiquette
- ●Before the Interview
- ●During the Interview
- ●After the Interview
- Ⅵ.Job Etiquette
- Ⅶ.Business Meeting Etiquette
- ●Meeting Organization
- ●Meeting Host Etiquette
- ●Attendees Etiquette
- Ⅷ.Business Writing Etiquette
- ●Business Report
- ●Business Proposal
- Ⅸ.Business Entertaining Etiquette
- ●Meetings Held in Restaurant
- ●Meeting Alternatives
- Ⅹ.Business Negotiation Etiquette
- ●Negotiation Principles
- ●Negotiation Stages and Skills
- ●Negotiation Types
- ●Negotiation Styles
- Chapter Six Correspondence Etiquette
- Ⅰ.Memo Etiquette
- Ⅱ.Greeting Card Etiquette
- Ⅲ.Invitation Etiquette
- Ⅳ.Thank-you Note Etiquette
- Ⅴ.Letter Writing Etiquette
- Ⅵ.Telephone Manners
- Ⅶ.Cell Phone Etiquette
- Ⅷ.Email Etiquette
- Chapter Seven Festival and Ceremony Etiquette
- Ⅰ.Occidental Festivals
- ●New Year’s Day
- ●Christmas
- ●Easter
- ●Thanksgiving Day
- ●Mother’s Day
- ●Father’s Day
- ●Valentine’s Day
- ●April Fool’s Day
- ●Halloween
- Ⅱ.Chinese Festivals
- ●Chinese New Year (Spring Festival)
- ●The Lantern Festival
- ●Pure and Bright (Qingming)
- ●Dragon Boat Festival
- ●Chinese Valentine’s Day (Qi Xi)
- ●The Mid-autumn Day
- ●The Double Ninth Festival
- Ⅲ.Ceremonies
- ●Baby-birth Celebration
- ●Naming Ceremony
- ●Baptism/Christening
- ●Coming of Age
- ●Getting Engaged
- ●Wedding Anniversaries
- Ⅳ.Wedding
- ●Roles and Duties
- ●Financial, Who Pays?
- ●Traditions and Customs
- ●Clothing
- ●The Ceremony
- ●The Reception
- ●Wedding Guests
- Ⅴ.Funeral
- ●General Guidelines for Guests
- ●General Guidelines for the Bereaved
- Chapter Eight Cultural Etiquette around the World
- Ⅰ.Etiquette in Asia
- ●China
- ●India
- ●Indonesia
- ●Japan
- ●South Korea
- ●Thailand
- Ⅱ.Etiquette in Africa
- ●Egypt
- ●South Africa
- Ⅲ.Etiquette in Europe
- ●France
- ●Germany
- ●Greece
- ●Italy
- ●Russia
- ●UK
- Ⅳ.Etiquette in North America
- ●Canada
- ●Mexico
- ●USA
- Ⅴ.Etiquette in South America
- ●Argentina
- ●Brazil
- Ⅵ.Etiquette in Oceania
- ●Australia
- ●New Zealand
- Appendix Etiquette Video Clips
- Bibliography